If you have “winter storm” impact you are left with clarity… when the fog lifts.
OUR VIEWPOINT
Practicing business leadership “Mother Nature Style” – delivering powerful concepts that impact like a winter storm… but with execution as calm as a summer rain
WHAT WE DO
What we offer is brand elevation, consumer activation, customer acquisition and retention. It’s Natural Knowledge’s job to discover, plan, execute and continuously learn in order to constantly deliver an exceptional level of impact. Your ROI will be the telling factor.
As business leaders doing financially sound marketing, branding, engagement, and retention strategy our hope is that our organization and team leadership experience strengthens the overall team. Our mission is always to elevate the brand and realize business growth through engagement, conversion, and activation — which is the purpose. The mission leads to transactions by the target, which is the endgame.
OUR OBJECTIVE
Branding and engagement strategies may vary by industry and/or segment (B2C, B2B and non-profit) but the expected outcome is always “conversion and activation” by the customer. Just think of it as effective marketing strategy throughout the entire communication ecosystem and technology stack. The strategy is driven by insights that fuel great positioning, compelling messaging, effective storytelling and strategic use of the right media vehicles across all channels (traditional offline media and digital/social online media). There is recognition of the delicate balance of reach and gross impressions that drive activation, with strong ROI deliver.
This is all done for the purpose of getting the target audience to purchase…thus bringing them into, and through the transaction funnel.
A key tenet to work and live by:
A Blog Post By Wendell Hall
Mother Nature is My Therapist
I have learned to look to the natural world as a source of learning, solace, and inspiration. Mother Nature, herself, has frequently taught me the lessons of slowing down to a point where I can comprehend better, and process the information around me. She has shown me that natural selection is the way of the universe, and is not necessarily a scary thing in business either. Consumers gravitate to the best ideas, the clearest and most compelling message, and products that fill a need and make life a little easier… or at least happier. These concepts will “WIN”.
Similar lessons from nature are all around. She has shown me the wonders of immense snow-capped mountains, vast green valleys and the awesomeness of rushing rivers, the beauty of desert environments, and the wonders that lie in tidal waters of our oceans. All the elements of her natural world have lessons waiting to be learned. If listened to, these lessons combine with my spirit, makes me a more knowledgeable person… a more thoughtful businessman… a more creative marketer and a more patient and tolerant leader. Some might say that “Mother Nature is my therapist”.