When it’s really “right” the clouds part and the sun shines through.
MISSION STATEMENT:
To be the business and marketing leader who is looked to for best-in-class strategies that drive business growth, demand generation, revenue, profit and other goals that are business health indicators.
POSITION:
A business leader schooled as a marketing, branding, engagement and finance strategist. The hope is that the combined organization and team leadership experience strengthens the overall team. The mission is always to elevate the brand and realize business growth through engagement, conversion, and transactions — which is the intent. The mission leads to activation by the target, which is the endgame.
THE GOAL:
To deliver brand elevation, consumer activation, and customer acquisition and retention. Branding and engagement strategies may vary by industry and/or segment (B2C, B2B and non-profit) but the expected outcome is always “conversion and activation” by the target audience. Just think of it as effective marketing, driven by insights that fuel great positioning, messaging, storytelling and strategic use of media vehicles (traditional offline media and digital/social online media). This is to get the target audience to activate, bringing them into and through the transaction funnel.
THE PURPOSE:
To strengthen the team’s progress toward achieving the goal, and to elevate the brand and realize incremental business growth.
THE PROMISE:
To create strategy derived from the insights that drive creative content, design, and concepts. It’s like getting three-in-one: 1) traditional marketing, brand management and P&L management experience; 2) extensive product innovation and program development expertise derived from insights, and 3) experience in digital, as well as, direct-facing engagements with customers and partners on new platforms and growth initiatives.
THE WHAT:
The name “Natural Knowledge” describes what happens when you allow insights to drive creative and execution strategy. It allows for “natural” curiosity to seek insight that leads you to “knowledge”.
BRAND STATEMENTS:
What you can expect is financially sound and insights-driven brand elevation, consumer activation, customer acquisition and retention.
CORE VALUES:
- Always be curious and eager to learn, from others and through insights
- Respect the value of collaboration cross-functionally
- See data, metrics, and analytics as a key partner in the creative process, but not the sole creative driver in problem solving
- Let insights combine with an “experienced” gut instinct in making decisions
- Keep financial risk vs. reward top of mind in coming to conclusions… then act
- Be caring and kind to others, always, and to everyone, even when a firm stance is required
- Be of the highest character and integrity in business and personal life
THE SUPPORT:
A recognized marketing and engagement professional, with numerous years of success with Fortune 500 companies, as well as some legacy non-profits, doing a broad range of B2C, B2B, and non-profit engagement assignments. This includes traditional brand management, product management, new product development, channel marketing, customer marketing and non-profit strategy.
CALL to ACTION:
Allow Natural Knowledge to bring ideas and strategies to life in ways that stimulate efficiencies, bring order to chaos, drive demand/create conversions, and inform/educate.